Yeah, you made it to the “About” page. That probably means you’re interested in what I offer. Let’s see if we’re a good match.

If we start working together, I’ll be your partner for all things “digital growth”. I don’t see myself as a consultant, but a temporary team member.

Fueled by data & powered by creativity, I’m here to support you and your mission. I’m striving to deliver short-term results with a Growth Hacking mentality, embedded in a long-term vision. My goal is to empower you & your team grow your business in the digital space in a sustainable, efficient way that’s true to your values.

I’m deeply committed to the concept of constant growth, both professionally and personally. When I’m not doing marketing stuff, I’m on a quest to find the perfect flow - as a trail runner (always running on ☁️ and #nevernoton), outdoor explorer, plant-powered foodie & certified 500h YTT yoga teacher.

Things I help(ed) grow 🚀

Things I help(ed) grow 🚀

Work experience

aka the humble LinkedIn bragging for Anja Peiffer

Now: Digital Growth Empowerer for you

Shall we get started? Looking forward to hearing from you.

Advisor Digital Marketing & Growth for innohack

I have the pleasure to support the most innovative market research agency in projects but also with their own digital growth and business strategy.

Head of Digital Growth for FELFEL

Yes, I love good food. And digital marketing. So I was lucky enough to combine both for one of Switzerland's most successful Start-ups': Together with the founders and GM, I developed and implemented a new digital strategy & KPIs, ran their paid campaigns and orchestrated the digital part of all B2B Growth Hacking Campaigns.

Lead CRM | Marketing Data & Analytics for FREITAG

I got the chance to build some cool stuff for the pioneers of circular economy in Switzerland: Together with the communication team and an external developer agency, we developed the unique loyalty program "F-ederation" for one of Switzerland's most iconic brands.

I was also part of a “Digital taskforce” during the pandemic and co-lead the biggest paid media campaign to date with one of Switzerland’s leading agencies to boost online sales supporting the overall business.

You got to love FREITAG’s circular economy initiatives "S.W.A.P." (FREITAG’s global Tinder-style bag exchange platform) and "Gone with FREITAG" travel bag rental service. I for sure do and proudly took the lead for these campaigns.

Team Lead Retention & Activation / Digital Journey Lead for On

I was one of the first 35 employees of On – today the world's fastest growing sports brand. (Yes, I was there when people still thought those cloud elements look “weird” and we were sitting on ping pong tables in a basement in Zollikon hoping for the best). I am proud and grateful to have kicked off my career in digital marketing in this inspiring team. As Digital Journey Manager & Team Lead I was responsible for CRM and email marketing, executing exciting product launch, loyalty and early-access campaigns (like the first-ever limited edition Cloud Edge, that sold out in 6 minutes), launching the On Ambassador program (now globally known as the R/O/C Crew) and growing a passionate, motivated and successful "Retention & Activation" team.

Project Manager for Wirz BBDO

After graduation from UZH, Wirz was the perfect kickstart for my career in marketing: Project management excel perfection, tight deadlines, 5 different industries, holding creativity and finances in check – this job had it all and helped me develop important skills to make growth happen.

What can we achieve together?

I’d love to hear more about your business, your goals, struggles and dreams. How about we have a chat and see where it takes us?